Optinuity and Enterprise Management Associates to Host Webinar on the Strategic Role of IT Process Automation
Optinuity CEO Scott Stouffer and Enterprise Management Associates Research Director Andi Mann will discuss the Value of IT Process Automation and the Correct Approach to its Implementation
BETHESDA, Md. – Aug. 20, 2007 – Optinuity, Inc., a provider of an enterprise-wide platform that enables corporate IT departments to automate all of their production processes, and Enterprise Management Associates (EMA) will host a Webinar this Wednesday, August 22, 2007, at 2:00 p.m. ET, on the value of IT Process Automation and an efficient approach to its implementation in the enterprise.
The event will focus on the value and the methods of expanding beyond simple integration and orchestration of management tools by deploying an adaptive automation fabric that bridges organizational silos, reduces operations costs and improves application performance. To learn more about the event please visit:
http://www.emausa.com/ema_lead.php?ls=optinuitywebcl0807&bs=optinuityweb0807
“IT has expanded to serve as a core foundation for business service and in doing so has become significantly more complex,” said Scott Stouffer, Optinuity CEO. “To combat this complexity, IT decision-makers have added a layer of management tools and systems to their organizations’ infrastructures. This layer of individual tools has little or no interoperability and actually creates more inefficiency while increasing costs and creating a significant barrier to scale.”
In this Webinar, Scott Stouffer and EMA Research Director Andi Mann will discuss:
- What causes these complexity problems to occur, how they impact the enterprise IT environment and how they can cost the business in noticeable and measurable ways;
- How to reduce the reliance on myriad point solutions by adopting an automation fabric throughout the organization which improves efficiency and effectiveness by using a common platform for automating all IT production processes;
- How to move from reactive management based on point tools and associated staff to a proactive autonomic model; and
- How these steps can improve bottom line profitability and make the organization more effective by freeing valuable IT talent from having to maintain multiple point solutions across different IT functional areas.
"Today's dynamic business environments need highly aligned IT services that are fast to respond and cost-effective to maintain," said Andi Mann, research director for EMA. "In increasingly complex Data Center environments, automation - and in particular IT Process Automation - is a critical success factor in being able to deliver these IT and business services. Simplifying, standardizing, and automating complex IT processes is a key requirement for delivering fast and effective business service."
To register for this Webinar, which takes place Wednesday, August 22, 2007 at 2:00 p.m. ET, please visit http://www.emausa.com/ema_lead.php?ls=optinuitywebcl0807&bs=optinuityweb0807
About Optinuity
Optinuity provides software solutions that allow enterprise IT departments to realize the true value of IT process automation enabling them to radically reduce operations expenses, improve application performance and reduce complexity of traditional management model. Optinuity’s flagship product, C2O, is the first IT process automation platform to deliver the massive scalability and configurability to support all functional areas within large and complex enterprise IT departments. C2O replaces today’s confusing and inefficient array of reactive management tools with a single platform that automates manual processes, enforces best practices and eliminates human error from IT operations. C2O is deployed in hundreds of IT departments worldwide, with a concentration in the financial services, healthcare and telecommunications sectors. Based in Bethesda, Md., Optinuity is privately held and backed by top-tier venture capital firms, including New Enterprise Associates (NEA), Edison Ventures and Venrock Associates. For more information, please visit www.optinuity.com or call +1.800.301.7909.
About EMA
Founded in 1996, Enterprise Management Associates (EMA) is the leading independent industry analyst and consulting firm dedicated to the IT Management market. The firm provides IT vendors and enterprise IT professionals with objective insight into the real-world business value of long-established and emerging technologies, ranging from security, storage and service level management (SLM) to the Configuration Management Database (CMDB), virtualization and service-oriented architecture (SOA). Even with its rapid growth, EMA has never lost sight of the client, and continues to offer personalized support and convenient access to its analysts. For more information on EMA’s extensive library of IT Management research, free online IT Management Solutions Center and IT consulting offerings, visit www.enterprisemanagement.com.
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MEDIA CONTACTS:
Angela Tandy
Optinuity, Inc.
202-292-4920
AngelaT@optinuity.com
http://www.optinuity.com
Joseph Rigoli
Davies Murphy Group, Inc.
781-418-2423
Optinuity@daviesmurphy.com
http://www.daviesmurphy.com