Optinuity to Demonstrate its IT Process Automation Platform at Next Generation Data Center Conference in San Francisco

WHO: Optinuity, Inc.

WHAT: IDG’s Next Generation Data Center Conference

WHEN: Monday, August 6, - Thursday, August 9, 2007. Additional information can be found at: http://www.ngdcexpo.com/live/11/

WHERE: Moscone Center, San Francisco, CA. Booth 408

Optinuity plans to demonstrate C2O, its IT process automation solution, at the upcoming Next Generation Data Center conference in San Francisco. C2O is the industry’s most flexible, scalable and robust IT process automation platform delivering true enterprise-wide automation that bridges organizational silos, reduces operations costs and improves application performance.

“We are pleased to be taking part in the Next Generation Data Center Conference beginning on August 6 th in San Francisco,” said Scott Stouffer, Optinuity’s CEO. “Data is the lifeblood of so many businesses today, and IT executives have placed a high priority on learning how to architect their data centers in ways which assure that information is secure, yet freely and quickly available. We will show attendees how they can improve data center efficiency and effectiveness by adopting a common platform for automating all their IT production processes.”

IDG’s Next Generation Data Center Conference in San Francisco will showcase the latest technologies and mission-critical applications that are affecting the data center as well as the technology that supports and integrates them, including storage, servers, networking and communications.

For more information on Optinuity, please visit www.optinuity.com.

To schedule an interview with Optinuity at NGDC, please contact:

Joseph Rigoli
Davies Murphy Group
(781) 418-2423
optinuity@daviesmurphy.com

About Optinuity
Optinuity provides software solutions that enable IT departments to radically reduce operations expenses and improve performance by consolidating all IT production processes onto a single infinitely configurable platform. Optinuity’s flagship product, C2O, is the first IT process automation platform to deliver the massive scalability and configurability to support all functional areas within large and complex enterprise IT departments. C2O replaces today’s confusing and inefficient array of reactive management tools with a single platform that automates manual processes, enforces best practices and eliminates human error from IT operations. C2O is deployed in hundreds of IT departments worldwide, with a concentration in the financial services, healthcare and telecommunications sectors. Based in Bethesda, Md., Optinuity is privately held and backed by top-tier venture capital firms, including New Enterprise Associates (NEA), Edison Ventures and Venrock Associates. For more information, please visit www.optinuity.com or call +1.800.301.7909.

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MEDIA CONTACTS:

Angela Tandy
Optinuity, Inc.
202-292-4920
AngelaT@optinuity.com
http://www.optinuity.com

Joseph Rigoli
Davies Murphy Group, Inc.
781-418-2423
Optinuity@daviesmurphy.com
http://www.daviesmurphy.com